TYB by Yasir Khan
01. BACKGROUND & CHALLENGES
Transform your body (TYB by Yasir Khan) is the brainchild, sweat, and hard work of Yasir Khan. Having more than 5 branches and also having a qualitative advantage over most gyms in Dubai it had its
own very unique challenges it had to overcome. The three most important challenge it faced was
- Difficulty in targeting the right audience
- Maintaining customer engagement
- Adapting to ever-changing algorithms and technologies
02. OBJECTIVES
- Boost brand awareness: To overcome our primary challenge of finding the right audience we had to first increase the awareness of the brand
- Engage with customers: The second key objective was to build a community centered around the gym, giving rise to a loyal following which helps in customer retention
- Generate leads: Digital marketing can help to generate leads, such as email addresses or phone numbers, of potential customers who have expressed an interest in the gym’s services
03. The Solution
To boost brand awareness and increase the number of leads we had gone the Google Ads social media ads route. We had to target specific demographics based on interests, location, age, and gender. We also made use of Google analytics to measure the ROI, website traffic, social media engagement and lead generation.
