Moltocare
01. BACKGROUND & CHALLENGES
Based in Dubai, moltocare is a certified disinfection company that enables clean and healthy indoor air quality in a specialized and ecofriendly manner. One of the major challenges is creating a distinctive brand identity and standing out from the competition. . Another challenge is establishing trust and credibility with potential customers, who may be skeptical of the efficacy of disinfection services. Additionally, it was a struggle to effectively target their desired audience.
02. OBJECTIVES
- Brand awareness: Build and promote the brand identity of moltocare to create greater visibility and awareness within the target audience.
- Improving Engagement: The ultimate goal is to drive conversions, whether that means getting visitors to fill out a contact form, where they can learn more about the company’s products and services and ultimately become a qualified lead for the sales team
- Conversion optimization: Continuously optimize the disinfection company’s website, landing pages, and online ads to increase conversion rates and improve the overall customer experience.
03. The Solution
Moltocare faced the challenge of reaching their intended audience effectively. To address this, we employed several strategies, starting with Search Engine Optimization (SEO). We conducted in-depth
keyword research and optimized the Google My Business (GMB) page, ensuring that moltocare appeared at the top of search results. Additionally, we utilized Google Ads to increase visibility and drive traffic to the newly developed website. By combining these tactics, we successfully connected moltocare with their target audience, boosting their online presence and driving growth for the business.
