General International Group
01. BACKGROUND & CHALLENGES
General International Group (GIG) is a certified engineering solution provider, having more than thirty-eight years of experience in providing complete security solutions. They offer a wide range of products from Fire Alarm Systems, fighting equipment, access control systems, and so much more.
General International Group, faced challenges in digital marketing due to the complex nature of their products and services, highly competitive industry, strict regulations. These factors make it difficult to effectively stand out from competitors.
02. OBJECTIVES
- Building brand awareness: This can be achieved through various strategies, such as social media marketing, and search engine optimization (SEO).
- Generating leads: Digital marketing should help General International attract potential customers who are interested in their products and services. This can be done through targeted advertising, lead generation campaigns, and content marketing.
- Improving conversion rates: Digital marketing can help the company convert more leads into paying customers. This can be achieved through tactics such as optimizing landing pages, improving the user experience on the website, and using retargeting campaigns to bring potential customers back to the site.
03. The Solution
It’s important to use a range of strategies such as SEO, content marketing, customer engagement, and conversion rate optimization. These tactics helped increase brand awareness, generate leads, drive website traffic, improve customer engagement, and ultimately lead to more sales and revenue. By using a mix of these strategies and continually analyzing and refining them, helped General International Group achieve its digital marketing goals and grow its business.
