Tonnit Design
01. BACKGROUND & CHALLENGES
Born and bred in the UAE for over a decade, Tonnit Design (TD) is a three-time, top 100 SME award-winning boutique design and creative studio where their talent is the core asset. Tonnit Design (TD) faced multiple challenges, including increased competition from new and established players in the market. They also need to tailor their strategies to reach fragmented audiences across multiple digital channels. Moreover, the abundance of data available in digital marketing can be overwhelming, requiring them to invest in advanced analytics tools and talent.
02. OBJECTIVES
- Differentiation: With increased competition in digital marketing, it is essential for Tonnit Design to create a unique brand identity and value proposition to differentiate themselves from others.
- Targeting: Fragmented audiences require Tonnit Design to identify specific audience segments and tailor their strategies to meet their needs and preferences. This can be done by conducting thorough market research and using data analysis tools to identify and understand the target audience’s
behaviors and preferences - Leverage data-driven insights: By leveraging data-driven insights, Tonnit Design can optimize their digital marketing efforts and make informed decisions. This includes analyzing metrics such as website traffic, engagement rates, and conversion rates to identify areas of improvement and adjust
their strategy accordingly.
03. The Solution
To achieve their objectives, Tonnit Design invested in advanced analytics tools and talent for personalized targeting, leverage emerging technologies such as AI (Artificial Intelligence) and GA (Google Analytics), develop a clear brand message and specialize in a particular industry or niche, increase reach through tailored made SEO campaigns, and regularly conduct market research to identify audience segments and tailor strategies accordingly.
