Antara Yoga & Pilates
01. BACKGROUND & CHALLENGES
As a start-up poised for growth, ATN Media has managed Antara’s social media presence since its inception. Located in Abu Dhabi, the yoga studio focuses on wellness. Building upon a solid client base in the wellness sector, ATN Media extended its successful approach to Antara. The content strategy has consistently been video-centric, with a strong emphasis on audience engagement.
02. OBJECTIVES
- Build Awareness: Create the brand persona and enhance the social media presence of the studio across its target audience.
- Establish Position: To help the brand stand out as a mission-driven and focused yoga studio among its competition and a saturated social media space.
- Improve Engagement: Build loyalty among followers with a pull-content strategy to increase engagement and interactions.
03. The Solution
Transform the studio’s social media channels into hubs of knowledge and information for the visitors to these pages. Antara’s content strategy centers on providing viewers with an immersive experience, complemented by strategies aimed at fostering audience retention and building a loyal following.
