Axletree: Solutions Inc – Financial Connectivity
01. BACKGROUND & CHALLENGES
Axletree Solutions is a premier financial technology solutions provider, helping businesses unlock easy bank connectivity, seamless enterprise financial management, and business intelligence insights. Axletree being a financial solution company had the challenge of marketing to a relatively niche audience while at the same time marketing financial solution products which are complex in nature
as well increasing enquiries through website.
02. OBJECTIVES
- Building Brand Visibility: To increase the visibility and recognition of a financial solution company’s brand among its target audience.
- Improving Engagement: The ultimate goal is to drive conversions, whether that means getting visitors to fill out a contact form, sign up for a free trial, or purchase a financial product or service
- Improve customer engagement and retention: By engaging with customers through various digital
channels, financial solution companies can build stronger relationships and encourage customer loyalty
03. The Solution
The primary problem we had to resolve was the reach of Axletree website. For this we had optimized the website using keywords for SEO purpose and also focused on increasing the website speed through web development. As a result the share or organic search and direct search increased exponentially which was a direct result of the increased ranking of the keywords.
