Derby Home Healthcare
01. BACKGROUND & CHALLENGES
As a newcomer in the healthcare industry, Derby Home Healthcare specializes in Home Nursing, Doctor on Call, Home Lab Tests, Physiotherapy, Mother Baby Care, and Elderly Care. The challenges involving Derby Healthcare revolved around building trust and reputation. Being a startup, building a reputation through testimonials and reviews was not initially in place and needed to be developed from the ground up, requiring an alternative strategy.
02. OBJECTIVES
- Build Awareness: Creating awareness around Derby Home Healthcare was crucial for developing its business and reputation.
- Build Trust: In a healthcare institute, trust plays a crucial role. The key is to collect and grow customer reviews and testimonials.
- Build Business Opportunities: Offers, discounts, and packages to be effectively introduced to grow business opportunities for Derby.
03. The Solution
ATN Media initially prioritized informational and educational posts. Subsequently, promotional content featuring discounts, offers, and packages was introduced, resulting in increased business. This customer growth served as the foundation for building the institute’s reputation through testimonials and reviews, which will facilitate Derby’s long-term growth.
