Golden Avenue Technology LLC
01. BACKGROUND & CHALLENGES
Golden Avenue Technology LLC, is an end-to-end IT service company with more than 10+ years of experience and having completed more than 320+ projects completed.
Golden Avenue’s main challenge was the amount of competition it was facing despite having a USP and various other ‘stand out factors’ it struggled to get visibility in Google.
02. OBJECTIVES
- Increasing website traffic: To increase the visibility and recognition amongst the niche audience and to be more visible among the competitors.
- Generating leads and driving sales: The ultimate goal is to drive conversions, whether that means getting visitors to fill out a contact form, where they can learn more about the company’s products and services and ultimately become a qualified lead for the sales team.
- Establishing thought leadership: To use digital marketing tools to establish themselves as thought leaders in their industry. This can be achieved through content marketing, such as publishing whitepapers, blog posts, and other thoughtful leadership content.
03. The Solution
Golden Avenue Tech was facing a visibility challenge in Google, which was impacting their online presence and business growth. To solve this issue, we implemented a two-pronged approach that involved conducting keyword research and optimizing their Google My Business (GMB) listing. By conducting extensive keyword research, we identified the most relevant and high-traffic keywords for their business and incorporated them into their website content and meta tags
