Grani Marmo Classic UAE
01. BACKGROUND & CHALLENGES
As a pioneer in the Marble Industry, Grani Marmo Classic is a well-known brand in the UAE. However, the brand faced several challenges when it approached ATN Media.
Changes to the style and forms of content were the biggest challenge. Moving away from simple marble designs, the brand wanted to explore innovative ways of embedding their designs into relatable lifestyle experiences and situations that enhance values and exuberate the vision of their designs.
02. OBJECTIVES
- Create Novelty: New perspectives and viewpoints continue to be appreciated by any social media audience. GMC was also seeking novelty in its content.
- Transform perception: GMC aimed to present its business focus and marble’s designs in a new light, emphasizing greater expression and integration into the lifestyles of potential customers.
- Grow Engagement: Create visually appealing and engaging content through both a push and pull content strategy.
03. The Solution
Transform content development through innovative technologies and AI advancements to breathe new life into GMC’s content. Fusing real-life elements with the marble design elements remains a driving force behind creating captivating content, leading to increased audience engagement.
