Kanoo Machinery
01. BACKGROUND & CHALLENGES
Kanoo is a diversified business conglomerate headquartered in Bahrain and operating in various industries such as shipping, logistics, travel, machinery, engineering, oil & gas, power & industrial
projects, and more. Kanoo Machinery, a licensed distributor for many brands, has faced challenges with their online visibility and competition from smaller players. Their website was struggling to generate leads due to insufficient traffic from Google, highlighting the need for improved search engine optimization strategies. Despite their established reputation as a licensed distributor, Kanoo Machinery faced significant competition from smaller players in the industry.
02. OBJECTIVES
- Improve search engine optimization (SEO): One of the challenges faced by Kanoo Machinery is poor visibility on Google. To address this, we prioritized improving their SEO strategies to ensure their website appears higher in search results, leading to increased traffic and ultimately more leads.
- Increase website traffic: One of the main objectives for Kanoo Machinery was be to increase the traffic to their website. This can be achieved through various SEO strategies such as optimizing their website content, building quality backlinks, improving website structure and user experience, and targeting the right keywords. By improving their website’s search engine visibility and attracting more traffic, they can generate more leads and increase their market share.
- Generate quality leads: The overall objective at the end was to ensure the number and quality of the leads had healthy and steady increase. This should be done through targeted advertising and content marketing strategies that attract potential customers and drive them to the company’s website.
03. The Solution
To increase website traffic, Kanoo Machinery conducted a website audit and implemented SEO best practices. They should create high-quality content that targets relevant keywords and addresses their audience’s pain points. Additionally, paid advertising campaigns like Google Ads also helped drive traffic to their website. These efforts later paid off as the number of leads increased as well as SEO optimization helped Kanoo machinery website rank in the top 3 search result on Google consistently.
