Know How Training
01. BACKGROUND & CHALLENGES
Know How Training was founded in Abu Dhabi by UAE nationals with a commitment to creating an international training and HR consultancy based locally. They serve clients at every level of their organization, whether as trusted advisors to top management or as hands-on coaches.
Competition and reputation management are two critical challenges faced by Know How Training. With so many competitors vying for the attention of prospective clients it is essential to differentiate through effective digital marketing strategies. At the same time, reputation management is crucial for building credibility and trust with the audience.
02. OBJECTIVES
- Increase Brand Awareness and Online Visibility: The goal of digital marketing for Know How was to increase brand awareness and online visibility. To reach and engage target audiences online, various digital marketing channels are used, including search engine optimization (SEO) and pay-per-click
(PPC). - Generate Qualified Leads and Increase Conversions: Another important objective of digital marketing for a Know How was to generate qualified leads and increase conversions.
- Improving conversion rates: A third critical objective of digital marketing for Know How is to measure and analyze results to improve performance. This involves setting up analytics tools such as Google Analytics, tracking key performance indicators (KPIs) such as website traffic, lead generation, and conversion rates.
03. The Solution
To overcome the challenges of competition and reputation management, Know How Training with the help of ATNINFO, developed a digital marketing strategy that includes targeted and compelling content and search engine optimization (SEO), This helped differentiate the company from competitors and increase brand awareness and online visibility. The results are as follows –
