Obaid Masood Building Materials Trading L.L.C is one of the leading importers and wholesalers in the U.A.E., established with the strategic objective of distributing and supplying Plumbing and Sanitary fittings. The firm has traversed from strength to strength, whilst simultaneously bolstering diverse products portfolio and aggregating an unparalleled range of over 10,000 products across 30 brands. Obaid Masood (OMBMT) faced challenges in digital marketing due to limited online presence, the need to target multiple buyer personas, and a limited understanding of digital marketing tools and techniques.
- Increase brand awareness and visibility: To make people aware of the brand and its products/services by reaching a larger audience through digital channels.
- Generate high-quality leads and conversions: To attract potential customers and convert them into paying customers through targeted campaigns and effective lead generation tactics.
- Establish thought leadership and trust: To position the brand as an industry expert and establish credibility with the target audience by providing valuable content and resources.
To overcome these challenges, we adopted several strategies. For instance, Obaid Masood invested in SEO and PPC advertising to improve online visibility and drive traffic to their website. Additionally, using visual content made the content more engaging and interesting to potential customers. By implementing these strategies, Obaid Masood could achieve their digital marketing objectives, such as increasing brand awareness, generating high-quality leads and conversions, and establishing thought leadership and trust with the target audience.