TAPS & MORE
01. BACKGROUND & CHALLENGES
TAPS & MORE is a specialized Bathroom, Kitchen and Plumbing solutions company which performs a Sales and Marketing Consultancy function for numerous leading and predominantly well known European manufacturers. Bathroom, kitchen, and plumbing solutions companies face challenges in digital marketing due to limited online presence, difficulty in showcasing physical products/services, competition from established players, targeting specific audiences, building customer trust, managing online reviews and reputation, and measuring the effectiveness of digital efforts.
02. OBJECTIVES
- Develop a robust online presence: By creating a user-friendly website, leveraging social media platforms, and investing in online advertising to increase brand awareness and visibility.
- Generate Leads and Drive Sales: For Taps & More, an important objective of digital marketing is to generate leads and drive sales. This requires creating targeted and compelling content, optimizing landing pages using marketing automation tools to nurture leads and move them through the sales funnel.
- Establish a targeted digital marketing strategy: The strategy focuses on the unique needs and preferences of the company’s ideal customer segments, including effective use of SEO, email
marketing, and paid advertising.
03. The Solution
To overcome the challenges of limited online presence, difficulty in showcasing physical products/services, competition, audience targeting, building customer trust, managing online reputation, and measuring digital effectiveness, ATN info already had a tailored made strategy to overcome these challenges. These include developing a mobile responsive website, creating social media accounts, investing in SEO, using high-quality product images, videos, and reviews to showcase products/services online, identifying and segmenting target audiences as well as setting up metrics to ensure the campaigns are on track.
