Petronash
01. BACKGROUND & CHALLENGES
Petronash has been delivering industry-defining innovation in the oil and gas sector while optimizing safety, spending, and production for over 20 years. The client sought optimized content, more aligned with the demands of modern social media. They also wanted to create content during company-organized events, which needed effective promotion on social media channels.
02. OBJECTIVES
- Improve Awareness: Raise awareness about Petronash and its impact on the oil and gas industry, as well as the countries in which they operate.
- Improve Engagement: Formulate and implement content strategies focusing on improving engagement, which also involved modifying the existing content strategy.
- 360 Media Coverage: Comprehensively address all aspects of the business from a content perspective, including event and site video coverage, to achieve broad exposure across all available channels.
03. The Solution
Focus on KPIs such as enhancing the follower base and engagement, strategically planned to be achieved through an ongoing and pertinent content strategy. Comprehensive event coverage and business-focused video production efforts guaranteed that the business gained visibility across various platforms.
