Pure Chiro & Physio Dubai
01. BACKGROUND & CHALLENGES
Established in 2001 in the United Kingdom, Pure Chiropractic & Physiotherapy expanded to the UAE in 2014. The Pure Chiro team faced content creation challenges and, to address them, approached ATN Media. They sought to improve the quality of their content, raise awareness in the realm of health and wellness, and establish themselves as a knowledgeable and experienced team of professionals focused on the well-being of their clients.
02. OBJECTIVES
- Educational Awareness: To use the clinic’s expertise to raise awareness about practices and behavioral changes that can lead to a healthy lifestyle.
- Reputational Awareness: Position Pure Chiro as an integral chiropractic clinic in the UAE, highlighting inherent values of professionalism and patient centricity.
- Relevant content: Shift from static and outdated content to a more modern and video-driven content strategy.
03. The Solution
Pure Chiro needed a content shift – from static and generic content to an engaging, educational, and relevant content strategy. The focus was on social media videos, mainly educational content merged with new trends. This strategy resulted in the growth of organic followers, viewership, and audience engagement, with one Instagram reel reaching over 10.2 million views and counting.
